Erin Maxwell is a Melbourne based lifestyle photographer and creative content developer. Launching her blog Love Shop Share in 2010 Erin is one of the pioneers locally in the digital content and social media rehlm with years of both industry relationships and brand collaborations both in Australia and Internationally Erin has been a consistent voice in her field.

Digital storytelling platform.

Working consistently with global brands such as Farfetch, Bang & Olufsen, Estee Lauder, Loreal, Dyson, Uniqlo and locally with brands such as Country Road, Myer and Mecca Cosmetica Erin creates content and communication at the highest standard and understands the importance of branding to create connections and conversions.

Storyteller with visuals and imagery her tool to create communication through her channels to her audience. Capturing the beauty in a lifestyle based around an elevated, simple and chic style philosophy. Buying less and choosing wisely. Carefully curated and selective in her collaborations focusing on luxury and brands and companies that align with Erin’s style and brand.

A member of the INF/Network with Who What Wear AU and Allure media group.

A mother of three and a proud wife to her partner Nick. Erin is mastering the art of balancing lifestyle, work and her young family. Forever learning and with the launch of this new site its never too late to refocus and push on.