Campaign Phase Two BTS image 1 c - Lana and Erin

Campaign Phase Two BTS image 2 d
“Lights dim, music fades, the spectacle begins.

It is the first shoe that lands on the runway, the sound of the bass as each model takes their stride, the light that momentarily blinds you before the swish of fabric appears.

It is the theatrical scene that will be sure to delight, every breathtaking instant of fashiontainment, and the creative talent that will marvel.

It is the enchanting moments of the 20th Festival that you are invited to celebrate”

As a proud Melbourne girl and very much repping what us Melbounrians are known for – Fashion, A black minimal and chic wardrobe with our staples based on our seemingly daily need for layers and options for the diva that is Melbourne weather front and a love of our city and people, restaurants and sights within it. Along with fashion we love an event and an excuse to get amongst the action and enjoy everything it has to offer so the best time if year is here with Fashion at the forefront to lead us into the year ahead. I like to think of Melbourne as the New York of Australia (with Sydney the L.A) so to live up to the best city in the world we celebrate the launch of The Virgin Australia Melbourne Fashion Festival or VAMFF in it’s 20th year.


With a little scoop from my friends of the festival ahead of tomorrows announcements and launch we sneak peak a behind the scenes shot from the shiny new campaign imagery that sets the perfect tone for the impending festival come March. If like me you get a bit of FOMO head to St Paul’s Court at Fed Square for an 11am kick off with the model army fronted by Montana Cox with plenty of fashion and all the goss on who, what and where when the action kicks off.

I will be serving up plenty of content and making sure we know where and how to make all of the best bits hanging inside your own wardrobes so you can work it.

Check back on the VAMFF website for all of the action, see which designers collections you will flock too and also get the diary ready to plan your schedule and lock down your tickets. Bring it on!